Emotional Profiling And Slowing Down The Pain


I am writing about techniques that I use in trial to win. I hope that those who read them use them in life also,, but that is the choice of the reader,, not mine.

Some of you have asked in the past,, how can I follow a person who uses 2 commas when clearly one will do. I call it the pregnant pause,,, it allows the reader to absorb the concept before moving on to the next important thought through the art of transition.

Think of your jury,, they must be given time to absorb each and every important concept and truth before you move on to the next one.

Vincent Bugulosia used to be the quickest lawyer I ever saw,, he has to be a graduate of the Evelyn Wood Speed Reading course,, because he hammered point after point after point until he had made 30 or so points in 10 minutes.

I often wonder how many points the jury caught or understood,, but then again,, he lead the conviction of Charles Manson,, so maybe it worked.

Just for me, just for today,, I find that style doesn’t work for me. I pause and slow down the pain,, giving the jury time to see the pain in action,, feel the pain  and then absorb it before moving on. Remember when doing this method of showing the jury the pain,, over exaggerate,, and NEVER, EVER, EVER, LET YOUR CLIENT SHOW THE NOW,, ONLY THE AFTER AND CERTAINLY NEVER THE BEFORE OF THE EVENT.

ALWAYS, ALWAYS. ALWAYS HAVE A DOUBLE SHOW THE BEFORE AND AFTER TO THE JURY. PLACE THE JURY IN THE CLIENT’S PAIN BY SHOWING WHAT THE CLIENT DID AT THE TIME OF THE EVENT. USE PRESENT TENSE AND  NEVER USE THE CLIENT TO SHOW THE RECOVERY OR THE BEFORE,,, ALWAYS USE DOUBLES FOR THAT. ALWAYS, ALWAYS, ALWAYS.

With that simple rule,, trial verdicts and damages are increased greatly,, act hunger becomes tantamount and the essence of the emotion is felt by the jury.

It seems everyone wants into the scene with the ultimate goal of the attorney being  just to ask for help to set this injustice right and correct a terrible wrong.

Remember an emotional jury will move the client from pain to pleasure,, not vice versa.

In working with the client,, remember,, his or her story must be told and the emotion behind the story must be brought to life.

I firmly believe that cases on won or lost on the ability of the attorney to tell the story of the client after discovering the emotion behind the story. One must sometimes go to the third chair or deeper until the true emotion is discovered and then told by relating that emotion to an experience in our life evoking the same emotion and sharing it with the jury.

Now then,, emotional profiling,, just what the hell is it and how does it work? Stayed tuned for tomorrow and see the miracle unfold. But then again,, do you really want to read something from someone who uses 2 commas?

May peace reign supreme in your house and may you be blessed with the story telling wisdom of the ages.

Peace.


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